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Comprehensive buy includes MLB, NBA, NFL and Jeff Foxworthy
GREENVILLE, S.C. – (June 11, 2007) – What occupies your thoughts while driving down the road? Chances are, your tires are not top of mind, but they can be if you happen across the latest network radio campaign launched in May by trusted tire brand, Uniroyal. The Uniroyal campaign, which launched nationwide in May and will run throughout 2007, utilizes a series of humorous situations to illustrate the types of things that can occupy drivers’ thoughts. In one spot, the narrator wonders if the squirrel up ahead is going to zig left, right or change his mind several times as the car approaches. In another spot, the narrator is wondering if the car behind him is a police vehicle or just someone with a ski rack atop his vehicle. Each spot drives home the point that no matter what you are thinking about behind the wheel, you can have peace of mind with Uniroyal -- tires that are built to last for miles and miles and get you from point A to point B with no worries. “We’re using humor to deliver the message that while tires do not occupy most drivers’ thoughts, they are very important, so you should choose a brand that you can trust like Uniroyal,” said Uniroyal Brand Director Kaz Holley. Professional sports are playing a key role in the campaign, including the NBA playoffs, Major League Baseball regular and post season, NFL Sunday Night Football and Monday Night Football, and even soccer south of the border (Copa America) to reach the growing Hispanic audience. Comedian Jeff Foxworthy provides narration for the spots that will run on his Foxworth Countdown radio show. Other radio formats utilized are music, news/talk and Hispanic shows. Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal® tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at www.uniroyal.com. Contact: Maggie Mae Armstrong (336) 819-6955 marmstrong@trone.com Lynne Slovick (864) 458-6365 lynne.slovick@us.michelin.com |
