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Uniroyal Soccer Program is Rolling Across AmericaUniroyal is now entering its eighth year as a major sponsor of youth soccer, and the impact of its support keeps growing - with 735,000 free soccer balls given to families and over $10 million in funds and equipment donated to leagues. "We're proud to play a role in fostering the growth of youth soccer," said Kaz Holley, Uniroyal® brand marketing director. "It's easy to see why it has become one of America's fastest growing youth sports. It's a game that can be enjoyed by kids of all ages and is such a wonderful family activity." Uniroyal is working with its dealers to provide equipment and funds to youth soccer leagues in dealers' communities. With more than 1,000 dealers participating this year, this grassroots program is impacting hundreds of thousands of soccer families. 
Support at the Grassroots LevelUniroyal began working with some of its dealers in the fall of 2000 to support their local youth soccer leagues through free ball giveaways and fundraising promotions (each league receives $2 for every Uniroyal® tire sold to the general public during the 30-day promotion). The program has expanded each year and is now being implemented in hundreds of communities across America. The kids look forward to beginning their soccer season with a nice, new Uniroyal ball. The leagues use the financial donations to fund scholarships for underprivileged children, new field development and operational expenses. "This is really a tremendous program because everyone benefits," said Kaz Holley, Uniroyal brand director. "The kids receive free soccer balls, the leagues receive funds, and we have the opportunity to provide support to families in our local communities." |
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